Startup Myths & Realities

Essential Insights for Small Business Success

Starting a business can be as exhilarating as it is challenging. However, nowadays, the business world is rife with myths and misconceptions when launching something new. That’s why so many companies fall into the trap of believing that ‘one-size-fits-all’ solutions or ‘copy-paste’ strategies used by competitors will pave the way to success.

The reality is much more complex.

This eBook will cover

Defining Your Target Customer

Income & Cash Flow Forecasting

Market Analysis

And More!

startup myths and realities

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kickstart your cashflow

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Kickstart Your Cashflow

10 Strategies to Improve Your Small Business Cashflow

Cashflow is often one of the biggest challenges small businesses face. Solve your cash flow problems by implementing the strategies presented in this FREE ebook. I’ve compiled the 10 most common hurdles small businesses face and offer a personalized action plan to overcome them one by one.

This eBook will cover

Inventory Management

Customer Selection & Separation

Pricing Structures

And More!

Accounting Services Home Toby Kaye

About the Author

Toby Kaye,
Founder & CEO

Toby Kaye is the founder and CEO of Thryve. He formed Thryve as a project to actualize his passion for helping small business owners. He has assisted dozens of small business owners to grow their businesses, combining the rare qualities of an accountant’s head with an entrepreneur’s heart.

Toby spent more than a decade working in both global and regional public accounting firms prior to establishing Thryve. Those years provided a strong professional and technical foundation to Thryve. Toby is a Certified Public Accountant registered in Ohio. He received his Bachelor of Commerce from McGill University and Master of Taxation degree from University of Akron.

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