Big Impact for small businesses
Accounting for Small Businesses That Want to Grow
Thryve is an accounting firm built for small business owners who want more than just clean books and filed taxes.
We combine bookkeeping, tax planning, and fractional CFO services to give you clear financial visibility, better cash flow control, and the confidence to make smarter decisions.
Why We Built Thryve
Most small business owners don’t struggle because they lack drive; they struggle because they lack financial clarity.
- You’re making decisions without real financial insight
- You’re unsure where your cash is going
- You’re reacting instead of planning
What It’s Like to Work With Thryve
We’ve rethought the traditional accounting experience to make it simpler, more proactive, and actually useful.
Here’s what that means:
- No surprise bills – fixed monthly pricing
- Unlimited access – call, email, or meet without hesitation
- Proactive tax planning during the year– not just year-end filing
- Clear financial reporting – always know where you stand
- Strategic guidance – support for real business decisions
- Tailored advice and guidance – empowering you as a business owner
- Built to scale – services that grow with your business
Why We Built Thryve
Most small business owners don’t struggle because they lack drive; they struggle because they lack financial clarity.
- You’re making decisions without real financial insight
- You’re unsure where your cash is going
- You’re reacting instead of planning
What Our Clients Say
Built by an Accountant Who Thinks Like a Business Owner
Toby Kaye founded Thryve after seeing the same issue over and over inside traditional accounting firms: small business owners weren’t getting the attention and insights they needed to grow.
After more than a decade in public accounting, Toby built Thryve to be different:
- More proactive
- More accessible
- More responsive
- More aligned with how business owners actually operate
He combines deep technical expertise with an entrepreneurial mindset, helping clients not just stay compliant, but move forward with clarity and confidence.
Toby is a Certified Public Accountant registered in Ohio with a Bachelor of Commerce from McGill University and a Master of Taxation from the University of Akron.
Our Core Values
Integrity → “Do the Right Thing, Always”
We operate with honesty, transparency, and consistency, especially when it matters most. No shortcuts. No surprises. Just clear, ethical guidance you can trust.
Accountability → “Own It and Deliver”
We take responsibility for our work and follow through. When we say something will get done, it gets done accurately and on time.
Innovation → “Fresh ideas with practical results”
We combine modern tools, automation, and forward-thinking strategies to improve how your financial systems work.
Solution-Focused → “Turning Roadblocks into Runways”
Challenges are part of business. We help you move through them with clarity and direction. Every problem is an opportunity to improve, optimize, and grow.
Empowerment → “Fuel Growth, Spark Potential”
We guide and teach our clients by giving them the tools to be more successful business leaders.
The Impact for Our Clients
Our clients get a jump start on a better way to run their business.
They experience:
- Clear visibility into cash flow and profitability
- More confidence in financial decisions
- Less time spent on back-office tasks
- Fewer surprises at tax time
- A true partner in their business
Ready to Get Clarity Around Your Numbers?
Toby Kaye,
Founder & CEO
Toby Kaye is the founder and CEO of Thryve. He formed Thryve as a project to actualize his passion for helping small business owners. He has assisted dozens of small business owners to grow their businesses, combining the rare qualities of an accountant’s head with an entrepreneur’s heart.
Toby spent more than a decade working in both global and regional public accounting firms prior to establishing Thryve. Those years provided a strong professional and technical foundation to Thryve. Toby is a Certified Public Accountant registered in Ohio. He received his Bachelor of Commerce from McGill University and Master of Taxation degree from University of Akron.